About Me
I hold a double major in Computer Science and Journalism, along with a minor in Graphic Design, all earned through my Bachelor of Science degree from Creighton University in 2021. This unique combination of computer science and creative expertise allows me to approach every project from a well-rounded perspective.
From 2013 to 2021, I ran a personal blog focused on fashion, travel, and lifestyle, where I gained invaluable experience managing brand collaborations, content creation, and website development. I continuously improved my content, design, and website as I honed my understanding of effective user experience and the power of visual storytelling.
With a strong foundation in both the technical and creative aspects of a project, I bring a strategic, hands-on approach to every project I take on. Whether you’re looking for polished content, functional design, or a seamless user experience, I’ve got you covered.
Experience in consumer marketing
I spent three years as the Digital Marketing Manager for Cherry Creek North, where I played a key role in transforming the organizations daily processes and digital presence.
One of my major accomplishments was streamlining project management by building out data dashboards in Monday.com, which helped track our KPIs more efficiently. I became the driving force behind the Cherry Creek North digital channels, overseeing social media strategy and content, designing and managing newsletters, and maintaining their extensive 2,000+ page website.
In addition to my digital work, I built meaningful relationships with local business owners. I created a Partnership Packet to guide consultations, which outlined marketing opportunities that businesses could take advantage of at no cost. This allowed me to help local businesses enhance their visibility and achieve their goals.
During my time on the social media channels, Cherry Creek North’s Instagram following grew from 7K to 15K in less than a year. I also improved the newsletter open rates, increasing them from the industry standard of 20% to a remarkable 40%.
Currently…
Currently, I serve as a Brand Strategist at UCHealth, Colorado’s largest healthcare system, where I focus on crafting marketing strategies to highlight primary care, urgent care, emergency care, and virtual care services to consumers.
Working in the healthcare industry provides me with invaluable experience in developing strategies for a complex, highly technical field. I have exposure to the intricacies of large-scale organizational goals while collaborating with stakeholders at various levels. Additionally, I leverage research insights to refine and inform my strategies, ensuring they align with both consumer needs and organizational objectives.
